Marketing built around your business that books the jobs, and that you own.
A complete customer-acquisition system: Local Services Ads and pay-per-click on Google, plus Meta ads, all driving to a website built to convert, backed by tracking you own. The phone rings with real homeowners ready for a quote. Calls in weeks, not quarters. Month-to-month, with a qualified-call minimum we put in writing.
Certified Google Partner agency
Certified Guide
Certified Coach
You’re good at the work. The marketing is the part that never adds up.
Some months you’re slammed. Some months the phone barely rings, and you’ve got crews on payroll with nothing to do: same trucks, same overhead, whether the work is there or not.
You’ve tried the fixes. They all let you down the same way:
- The lead apps (Angi, Thumbtack, HomeAdvisor) that sell the same lead to three of your competitors before you can call back.
- The agency that ran the same playbook they run for everyone, locked you into twelve months, and kept your website and ad account when you left.
- The reports full of impressions and rankings that never once told you which calls turned into booked jobs.
- Or doing it yourself at 9pm, guessing, between estimates and payroll.
None of that is a verdict on your business. The work is good. Everything you tried failed the same way: it was generic.
One system, three sizes, matched to where your business is.
Every tier is built around your business, runs under accounts you own, and commits to a qualified-call minimum in writing. Ad spend is always paid directly to Google and Meta, never to us.
Launch
Single-location, ~$1.5M+
+ $2,000 one-time setup
- Ad budget$5,000/mo
- ChannelsGoogle PPC (or Meta)
Growth
Growing multi-location, $2.5M–$4M
+ $3,000 one-time setup
- Ad budget$9,000/mo
- ChannelsGoogle LSA + PPC + Meta + GBP
Market Leader
Established multi-location, $4M+
+ $4,000 one-time setup
- Ad budget$12,000/mo
- Channels+ SEO + website optimization
Most owners we take on are a fit for Growth: the full system tuned to your market. Launch is the entry point for a single location; Market Leader adds SEO and website optimization once you’re ready to own your market. Every tier includes ads management, your website built to convert, call + conversion tracking, and weekly reporting.
The guarantee, and your side of it. We put the call number in writing because we’re confident in the system. For it to hold, it works as a partnership: you keep the ad budget funded, respond to leads within 2 hours, send us a weekly booking report, and close at least 15% of the qualified calls. We deliver the calls; you close them. And if we miss our number, it’s month-to-month: you leave anytime and keep everything we built.
Will it actually work for my business?
Fair question, and most agencies answer it with vanity metrics. Here’s real data from a system we run right now.
We manage a live, multi-market ad program for a growing pest control company across four very different regional markets, about $25,000 a month in ad spend. Over the last twelve months, that program generated 5,417 phone calls (roughly 451 a month) at a blended cost of about $55 per call.
| Market (by type) | Avg calls/mo | Cost per call | Ad spend |
|---|---|---|---|
| Dense suburban metro | 223 | ~$77 | ~$25K/mo |
| Mid-size metro | 101 | ~$26 | ~$6.5K/mo |
| Smaller metro | 67 | ~$34 | ~$6.5K/mo |
| Rural market | 61 | ~$49 | ~$6.5K/mo |
Cost per call ranged from $26 to $77 depending on local competition and demand, and held steady through a 2.6x swing between peak and slow season. That’s a managed system working across four distinct markets, not one lucky month.
The proof that holds up no matter the market, because it’s structural:
- ✓You own everything.The ad accounts, the tracking, the customer data: all yours. Leave any month and keep all of it.
- ✓Your calls are yours alone.Never shared, never resold to the guy across town.
- ✓See it anytime.It runs under your accounts: log in and watch it work. No reports you can’t verify.
- ✓An honest number.We only put a call minimum in writing that your market and budget can actually clear.
And it compounds. Paid ads make the phone ring now; SEO makes it ring cheaper over time. For that same client, twelve months of consistent SEO tripled organic traffic, grew organic’s share of total traffic from 40% to 60%, and drove 259% growth in its key markets. That’s the compounding layer (Market Leader) that lowers cost per lead the longer it runs. (Organic visibility growth over 12 months, not a revenue figure.)
Built for home-service trades: HVAC, roofing, plumbing, electrical, foundation repair, restoration, windows & siding, septic, pest control, and more.
Three steps to a phone that rings.
Schedule a call
A quick call with Brad. We get to know your business, look at your market and your goals, and you leave with the qualified-call number we’ll put in writing.
Sign up and we build it
We stand up the whole system around your business: your Google and Meta ads, your website built to convert, call and conversion tracking. Live in weeks.
Start getting calls
Qualified homeowners reach out. You answer fast and close the jobs; we tune the system toward your number, month after month.
The long version, for the owner who reads the whole page.
If you’re running a home service business doing $1.5M to $3M a year, you don’t have a marketing problem the way most people mean it. You have a real business: good work, happy customers, crews who show up. What you don’t have is a way to make the phone ring on purpose. Some months it does. Some months it doesn’t. And every slow month costs you the same payroll and the same overhead, whether the work is there or not.
You’ve probably tried to fix it. Most owners we talk to have spent real money finding out what doesn’t work: lead apps that sell your lead to three competitors, an agency that ran the same playbook on you as everyone else, a contract that held your accounts hostage, reports full of numbers that never once paid your crew. After enough of that, it’s easy to decide marketing just doesn’t work for a business like yours.
It does work. It just has to be built around your business, and nothing you tried was. Nobody started with what you do, your service area, your reputation, the jobs you actually want more of. They ran a template, and templates don’t compound. That’s the whole reason Kodiak exists.
So we do the opposite. We build a complete acquisition system around your business, and we run all of it for you. Strategy first: we start from what’s already working and fix what isn’t. Then the ads that put you in front of homeowners searching for your service right now: Local Services Ads and pay-per-click on Google, plus Meta ads, all driving to a website built to turn clicks into calls. Call tracking and conversion tracking, so you finally know your numbers. Your Google Business Profile, working. Weekly reports on what the system is booking. All of it under accounts you own. All you do is answer the phone fast and close the calls.
We can have it live in weeks, not quarters. Paid ads make the phone ring while SEO compounds underneath. And because the same system is already running for live clients, we’ll commit to a qualified-call minimum in writing: at least 25, 40, or 60 calls a month depending on your tier, calibrated to what your market and budget can actually clear.
One thing we won’t promise: we can’t close the calls for you. We deliver qualified homeowners ready for a quote. Turning them into booked jobs is your crew and your sales process. That’s why the guarantee has terms: answer leads fast, keep the ad budget funded, and the number is ours to hit. If we miss it, you don’t need a refund clause to feel protected. It’s month-to-month, and you own everything we built. Leave any month, keep the accounts, the site, the data, all of it.
Picture next year. The phone rings with real jobs every week, at a number you can roughly count on. You know your cost per lead and which channel pays. Slow months stop being scary, because your pipeline depends on a system you control, not the weather. And the whole machine is yours: an asset that makes the business worth more, that no agency can ever switch off. That’s what we build. If you’re doing $1.5M or more and you’re ready to take on the work, let’s find out if it’s a fit.
Brad Knight
- Google Partner
- StoryBrand Certified Guide
- Small Business Flight Plan Certified Coach
Most of the owners I talk to aren’t new to marketing. They’ve paid for it, sometimes for years, and they still can’t point to the jobs it booked. Somewhere along the way a vendor treated their business like every other business, and the results suffered.
Kodiak is what I built to fix that. I learn how your business actually wins, build the marketing around it, and run it under accounts you own. You work directly with me, from the first call through every month after, and I put in the hours to become a certified Google Partner so the ads side is never guesswork. A call number only goes in writing when your market can clear it. You’ve already built something worth marketing. You shouldn’t have to guess whether it’s paying off.
What could the calls be worth to your business?
Based on the qualified-call minimum we put in writing. Pick your plan, set your two numbers, and see what it could mean for your business, even at the floor we guarantee. Every figure traces to something you entered or something we guarantee.
A new customer’s total value to your business: the first job plus the repeat work and referrals that follow. For one-time jobs like a roof, it’s just the job.
% of qualified calls you turn into customers. Most owners close higher than 15%; that’s just the minimum to qualify for our guarantee. Set your real rate.
$360,000/yr · about $2.31 in new customer value for every $1 you invest
- Qualified calls (in writing)40
- New customers / mo6
- Your investment / mo (fee + ad spend)$13,000
- Cost per qualified call$225
Ad budget is paid directly to Google/Meta, never to Kodiak.
Estimates only. We guarantee the qualified calls in writing; the value depends on what a new customer is worth to your business and how well you close, which is why you set those. Customer value counts repeat work and referrals, so part of it arrives over time, not all in month one. Ad spend is paid directly to Google/Meta, never to Kodiak. Month-to-month: if we don’t deliver, you walk away and keep everything we built. Build spec: roi-calculator-build-spec.md.