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July 15, 2024

#Hashtag – Social Media

A word or phrase preceded by '#' to categorize content.

Social Media
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A/B Testing

Testing two email versions to see which performs better.

Email Marketing
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A/B Testing (Paid Ads)

Testing different versions of ads to see which performs best.

Paid Ads
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Accountability Partner

A person who helps keep a business owner on track.

Business Coaching
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Action Plan

A detailed plan outlining the steps needed to achieve a specific goal.

Business Coaching
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Ad Auction

The process by which ad platforms determine which ads to show.

Paid Ads
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Ad Copy

The written text in an advertisement.

Paid Ads
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Ad Creative

The visual and textual elements of an ad.

Paid Ads
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Ad Extensions

Additional information added to ads.

Paid Ads
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Ad Fraud

Illegitimate activities that aim to generate fraudulent clicks or impressions on ads.

Paid Ads
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Ad Group

A set of related keywords and ads within a campaign.

Paid Ads
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Ad Networks

A platform that connects advertisers with websites that display ads.

Paid Ads
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Ad Placement

Where an ad appears on a platform or network.

Paid Ads
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Ad Rank

Determines the position of a paid ad on search engines.

Paid Ads
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Ad Relevance

How closely an ad matches the user's search query or interests.

Paid Ads
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Ad Scheduling

Setting specific times for ads to run.

Paid Ads
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Ad Targeting

Showing ads to specific groups of people.

Paid Ads
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Anchor Text – SEO

The clickable text of a link.

Search Engine Optimization
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Attribution Modeling

Determining how credit for conversions is assigned to different touchpoints in the customer journey.

Paid Ads
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Audience Targeting

Showing ads to specific groups of people based on demographics, interests, and behaviors.

Paid Ads
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Backlinks

A link from one website to another, important for SEO ranking.

Search Engine Optimization
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Bid Strategy

The method used to determine ad spend in auctions.

Paid Ads
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Bootstrapping

Starting a business with minimal external funding.

Business Coaching
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Bounce Rate

The percentage of emails that fail to reach recipients.

Email Marketing
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Brand Advocacy

Encouraging customers to promote a brand on social media.

Social Media
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Burnout

A state of emotional, physical, and mental exhaustion caused by excessive stress.

Business Coaching
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Business Growth

Strategies for expanding a business.

Business Coaching
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Business Model

A plan for how a business generates revenue.

Business Coaching
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Call to Action (CTA)

A prompt encouraging users to take action.

Email Marketing
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CAN-SPAM Act

A law that sets rules for commercial email.

Email Marketing
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Canonical URLs

The preferred version of a webpage to avoid duplicate content issues.

Search Engine Optimization
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Change Management

The process of managing and implementing organizational change.

Business Coaching
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Click-to-Open Rate (CTOR)

The percentage of opened emails that receive clicks.

Email Marketing
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Client Acquisition

The process of attracting new coaching clients.

Business Coaching
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Coaching Agreement

A contract between a coach and client.

Business Coaching
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Coaching Contract

A formal agreement between a coach and client.

Business Coaching
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Coaching Framework

A structured approach used to guide clients toward success.

Business Coaching
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Coaching Niche

A specialized area of coaching.

Business Coaching
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Coaching Process

The steps involved in coaching.

Business Coaching
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Coaching Toolkit

A collection of resources used by a coach.

Business Coaching
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Coaching Tools

Resources used in coaching.

Business Coaching
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Content Calendar – Social Media

A schedule for posting on social media.

Social Media
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Content Curation

Sharing relevant content from other sources on social media.

Social Media
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Content Marketing – SEO

Creating valuable content to attract customers.

Search Engine Optimization
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Conversion Rates – Paid Ads

The percentage of users who take a desired action.

Paid Ads
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Conversion Window

The period after an ad interaction during which a conversion is counted.

Paid Ads
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Core Web Vitals

A set of metrics that measure user experience on a website.

Search Engine Optimization
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Cost Per Acquisition (CPA)

The cost of acquiring a new customer through advertising.

Paid Ads
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Cost Per Click (CPC) – Paid Ads

The amount paid for each click on an ad.

Paid Ads
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Cost-Per-Thousand-Impressions (CPM)

The cost of 1,000 ad impressions.

Paid Ads
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Crawlability

The ability of search engines to access and index web content.

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Cross-Device Conversions

Conversions that happen across multiple devices (e.g., a user sees an ad on their phone and converts on their laptop).

Paid Ads
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Custom Audiences

Targeting options that allow advertisers to reach specific groups of users based on their own data.

Paid Ads
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Customer Acquisition Cost (CAC)

The cost of gaining a new customer.

Business Coaching
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Dedicated IP Address

A unique IP address used solely for sending emails.

Email Marketing
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Display Ads

Visual ads appearing on websites, apps, or social media.

Paid Ads
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DKIM

An email authentication method that adds a digital signature to outgoing emails.

Email Marketing
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Domain Authority (DA)

A metric predicting a website’s ranking strength.

Search Engine Optimization
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Domain Names – SEO

A website's address on the internet.

Search Engine Optimization
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Double Opt-In

A two-step process where subscribers confirm their email address before joining a list.

Email Marketing
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Drip Campaigns

A series of automated emails sent over time.

Email Marketing
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Dynamic Content

Email content that changes based on the recipient's data or behavior.

Email Marketing
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Dynamic Search Ads

Ads that are automatically generated based on the content of a website.

Paid Ads
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E-A-T (Expertise, Authoritativeness, Trustworthiness)

Google's quality guidelines for evaluating websites.

Search Engine Optimization
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Email Accessibility

Designing emails that can be read and understood by people with disabilities.

Email Marketing
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Email Automation

Using software to send emails automatically.

Email Marketing
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Email Blacklist

A real-time database of IP addresses or domains known to send spam.

Email Marketing
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Email Bounce Types

Understanding the reasons why emails bounce (hard bounce: permanent failure, soft bounce: temporary issue).

Email Marketing
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Email Deliverability

The ability to get emails into inboxes.

Email Marketing
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Email Deliverability Rate

Percentage of emails that successfully reach the recipient's inbox.

Email Marketing
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Email Fatigue

When recipients become overwhelmed by the volume of emails they receive.

Email Marketing
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Email List Growth

Strategies for increasing the size of an email list.

Email Marketing
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Email List Hygiene

Maintaining a clean and engaged email list by removing inactive or invalid addresses.

Email Marketing
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Email Marketing Automation

Using software to automate email campaigns and workflows.

Email Marketing
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Email Marketing Metrics

Key performance indicators (KPIs) used to measure the success of email campaigns (e.g., open rate, click-through rate, conversion rate).

Email Marketing
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Email Open Rates

The percentage of recipients who open an email.

Email Marketing
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Email Open Rates

The percentage of emails that are opened by recipients.

Email Marketing
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Email Personalization

Customizing emails based on user data.

Email Marketing
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Email Preheader

A short summary text that appears after the subject line in some email clients.

Email Marketing
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Email Segmentation

Dividing your email list into smaller groups based on shared characteristics.

Email Marketing
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Email Service Providers (ESPs)

A company that provides email marketing services.

Email Marketing
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Email Spam Score

A measure of how likely an email is to be marked as spam.

Email Marketing
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Email Subject Line

The first text recipients see in their inbox.

Email Marketing
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Email Unsubscribe Rate

The percentage of recipients who unsubscribe from an email list.

Email Marketing
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Emails Spam Complaint Rate

The percentage of recipients who mark an email as spam.

Email Marketing
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Executive Coaching

Coaching focused on leadership development for business executives.

Business Coaching
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Featured Snippets

A highlighted search result displayed at the top of Google.

Search Engine Optimization
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Frequency Capping

Limiting the number of times an ad is shown to the same person.

Paid Ads
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Geotargeting

Showing ads based on a user’s location.

Paid Ads
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Goal Setting

Defining specific, measurable business objectives.

Business Coaching
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Goal Setting Theory

A theory that emphasizes the importance of specific, challenging goals in achieving success.

Business Coaching
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Google Analytics

A tool for tracking website traffic and user behavior.

Search Engine Optimization
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Google Search Console

A tool for monitoring website performance in Google search results.

Search Engine Optimization
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Image Optimization – SEO

Using images effectively for SEO.

Search Engine Optimization
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Impressions – Social Media

The number of times a post is displayed.

Social Media
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Influencer Marketing

Partnering with influencers to promote products or services.

Social Media
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Internal Linking

Hyperlinks that go from one page on a domain to a different page on the same domain.

Search Engine Optimization
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Keyword Clustering

Organizing keywords into groups based on their similarity and search intent.

Search Engine Optimization
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Keyword Density

The number of times a keyword appears on a page.

Search Engine Optimization
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Keyword Research – Paid Ads

Identifying relevant keywords to target in ad campaigns.

Paid Ads
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