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March 11, 2025

#Hashtag – Social Media

A word or phrase preceded by '#' to categorize content.

Social Media
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A/B Testing

Testing two email versions to see which performs better.

Email Marketing
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Accountability Partner

A person who helps keep a business owner on track.

Business Coaching
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Ad Extensions

Additional information added to ads.

Paid Ads
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Ad Networks

A platform that connects advertisers with websites that display ads.

Paid Ads
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Ad Rank

Determines the position of a paid ad on search engines.

Paid Ads
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Ad Scheduling

Setting specific times for ads to run.

Paid Ads
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Ad Targeting

Showing ads to specific groups of people.

Paid Ads
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Anchor Text – SEO

The clickable text of a link.

Search Engine Optimization
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Backlinks

A link from one website to another, important for SEO ranking.

Search Engine Optimization
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Bid Strategy

The method used to determine ad spend in auctions.

Paid Ads
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Bootstrapping

Starting a business with minimal external funding.

Business Coaching
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Bounce Rate

The percentage of emails that fail to reach recipients.

Email Marketing
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Brand Advocacy

Encouraging customers to promote a brand on social media.

Social Media
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Burnout

A state of emotional, physical, and mental exhaustion caused by excessive stress.

Business Coaching
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Business Model

A plan for how a business generates revenue.

Business Coaching
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Call to Action (CTA)

A prompt encouraging users to take action.

Email Marketing
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CAN-SPAM Act

A law that sets rules for commercial email.

Email Marketing
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Canonical URLs

The preferred version of a webpage to avoid duplicate content issues.

Search Engine Optimization
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Click-to-Open Rate (CTOR)

The percentage of opened emails that receive clicks.

Email Marketing
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Coaching Framework

A structured approach used to guide clients toward success.

Business Coaching
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Content Calendar – Social Media

A schedule for posting on social media.

Social Media
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Content Curation

Sharing relevant content from other sources on social media.

Social Media
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Content Marketing – SEO

Creating valuable content to attract customers.

Search Engine Optimization
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Conversion Rates – Paid Ads

The percentage of users who take a desired action.

Paid Ads
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Cost Per Click (CPC) – Paid Ads

The amount paid for each click on an ad.

Paid Ads
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Crawlability

The ability of search engines to access and index web content.

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Customer Acquisition Cost (CAC)

The cost of gaining a new customer.

Business Coaching
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Display Ads

Visual ads appearing on websites, apps, or social media.

Paid Ads
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DKIM

An email authentication method that adds a digital signature to outgoing emails.

Email Marketing
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Domain Authority (DA)

A metric predicting a website’s ranking strength.

Search Engine Optimization
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Domain Names – SEO

A website's address on the internet.

Search Engine Optimization
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Double Opt-In

A two-step process where subscribers confirm their email address before joining a list.

Email Marketing
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Drip Campaigns

A series of automated emails sent over time.

Email Marketing
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Email Accessibility

Designing emails that can be read and understood by people with disabilities.

Email Marketing
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Email Automation

Using software to send emails automatically.

Email Marketing
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Email Bounce Types

Understanding the reasons why emails bounce (hard bounce: permanent failure, soft bounce: temporary issue).

Email Marketing
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Email Deliverability

The ability to get emails into inboxes.

Email Marketing
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Email List Growth

Strategies for increasing the size of an email list.

Email Marketing
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Email List Hygiene

Maintaining a clean and engaged email list by removing inactive or invalid addresses.

Email Marketing
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Email Marketing Metrics

Key performance indicators (KPIs) used to measure the success of email campaigns (e.g., open rate, click-through rate, conversion rate).

Email Marketing
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Email Open Rates

The percentage of recipients who open an email.

Email Marketing
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Email Open Rates

The percentage of emails that are opened by recipients.

Email Marketing
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Email Personalization

Customizing emails based on user data.

Email Marketing
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Email Preheader

A short summary text that appears after the subject line in some email clients.

Email Marketing
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Email Segmentation

Dividing your email list into smaller groups based on shared characteristics.

Email Marketing
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Email Service Providers (ESPs)

A company that provides email marketing services.

Email Marketing
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Email Spam Score

A measure of how likely an email is to be marked as spam.

Email Marketing
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Email Subject Line

The first text recipients see in their inbox.

Email Marketing
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Email Unsubscribe Rate

The percentage of recipients who unsubscribe from an email list.

Email Marketing
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Emails Spam Complaint Rate

The percentage of recipients who mark an email as spam.

Email Marketing
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Executive Coaching

Coaching focused on leadership development for business executives.

Business Coaching
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Featured Snippets

A highlighted search result displayed at the top of Google.

Search Engine Optimization
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Frequency Capping

Limiting the number of times an ad is shown to the same person.

Paid Ads
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Geotargeting

Showing ads based on a user’s location.

Paid Ads
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Goal Setting

Defining specific, measurable business objectives.

Business Coaching
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Google Analytics

A tool for tracking website traffic and user behavior.

Search Engine Optimization
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Google Search Console

A tool for monitoring website performance in Google search results.

Search Engine Optimization
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Image Optimization – SEO

Using images effectively for SEO.

Search Engine Optimization
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Impressions – Social Media

The number of times a post is displayed.

Social Media
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Influencer Marketing

Partnering with influencers to promote products or services.

Social Media
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Keyword Density

The number of times a keyword appears on a page.

Search Engine Optimization
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Keyword Research – Paid Ads

Identifying relevant keywords to target in ad campaigns.

Paid Ads
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Keywords – SEO

Terms people use in search engines.

Search Engine Optimization
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Landing Pages – Paid Ads

The webpage users reach after clicking an ad.

Paid Ads
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Leadership Development

Training and coaching to enhance leadership skills.

Business Coaching
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List Segmentation

Dividing an email list into targeted groups.

Email Marketing
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Local SEO

Optimizing a website for local search results.

Search Engine Optimization
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Lookalike Audiences

A group similar to existing customers targeted for ads.

Paid Ads
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Market Research

Analyzing customer needs and industry trends.

Business Coaching
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Meta Descriptions

A brief summary of a webpage shown in search results.

Search Engine Optimization
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Mindset Shift

A change in perspective that improves business decision-making and leadership.

Business Coaching
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Mobile SEO

Optimizing a website for mobile devices.

Search Engine Optimization
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MVP – Minimum Viable Product

A basic version of a product used for testing.

Business Coaching
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Negative Keywords – Paid Ads

Terms that prevent ads from showing on irrelevant searches.

Paid Ads
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Organic Reach – Social Media

The number of users who see a post without paid promotion.

Social Media
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Page Speed

The amount of time it takes for a webpage to load.

Search Engine Optimization
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Paid Ads Budget

The amount of money allocated to an ad campaign.

Paid Ads
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Paid Ads Click-Through Rate (CTR)

The percentage of users who click on an ad.

Paid Ads
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Personal Branding

Establishing and promoting a unique professional identity.

Business Coaching
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Quality Score – Paid Ads

A metric determining ad relevance and ranking.

Paid Ads
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Remarketing – Paid Ads

Targeting users who have previously visited a website.

Paid Ads
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Retargeting – Paid Ads

Showing ads to people who previously interacted with your business.

Paid Ads
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Revenue Streams

Different ways a business makes money.

Business Coaching
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Scaling

Expanding a business sustainably.

Business Coaching
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Search Engine Algorithms

A set of rules used by search engines to rank web pages.

Search Engine Optimization
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Sender Policy Framework (SPF)

An email authentication method used to prevent sender address forgery.

Email Marketing
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Sender Reputation

A score that impacts email deliverability.

Email Marketing
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SERP – Search Engine Results Pages

The page displaying search engine results.

Search Engine Optimization
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Social Listening

Monitoring brand mentions and conversations online.

Social Media
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Social Media Algorithms

A formula that determines which content appears in feeds.

Social Media
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Social Media Analytics

Tracking social media performance.

Social Media
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Social Media Crisis Management

Handling negative situations on social media.

Social Media
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Social Media Engagement

Interactions with social media content.

Social Media
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Social Media Engagement Rate

A measure of interactions (likes, comments, shares) on posts.

Social Media
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Social Media Marketing (SMM)

Using social media for marketing.

Social Media
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Social Media Monitoring

Tracking brand mentions and conversations on social media.

Social Media
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Social Media Platforms

A website or app for social networking.

Social Media
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Social Media Stories

Short-lived content available on platforms like Instagram and Facebook.

Social Media
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Subject Line Optimization

Techniques for writing compelling subject lines that increase open rates.

Email Marketing
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