About Kodiak
A complete customer-acquisition system built around your business, run for you, and owned by you.
What we do
Kodiak builds customer-acquisition systems for home service businesses: HVAC, plumbing, electrical, roofing, pest control, restoration, and the trades like them. Ads lead because they make the phone ring in weeks: Local Services Ads and pay-per-click on Google, plus Meta ads, driving to a website built to convert, with tracking that ties every dollar to a call. SEO and website optimization layer in when you’re ready to own your market, so leads get cheaper the longer the system runs.
We don’t sell leads you don’t own, and we don’t lock you into a contract. Every plan is built around your business, puts a qualified-call minimum in writing, and stays month-to-month, so the results are what keep you. Pricing is public: three plans, one system.
Built around your business. Consistency over cleverness. Results that compound.
Brad Knight
- Google Partner
- StoryBrand Certified Guide
- Small Business Flight Plan Certified Coach
Most of the owners I talk to aren’t new to marketing. They’ve paid for it, sometimes for years, and they still can’t point to the jobs it booked. Somewhere along the way a vendor treated their business like every other business, and the results suffered.
Kodiak is what I built to fix that. I don’t run the same playbook on every business. I learn how your business actually wins, build the marketing around what already sets you apart, and run it under accounts you own. You work directly with me, from the first call through every month after, and I put in the hours to become a certified Google Partner so the ads side is never guesswork.
I’m honest about fit. A call number only goes in writing when your market and budget can clear it. If they can’t yet, I’ll tell you that on the first call. I’d rather lose the sale than set you up to fail.
“Marketing amplifies what you’ve built. If the foundation isn’t there, marketing just amplifies the chaos.”
The credentials behind the work
Google Partner
A certified Google Partner agency. It’s Google’s own credential for agencies that manage campaigns to its performance standards, and it backs the work we run every day: the ads that make your phone ring.
StoryBrand Certified Guide
Certified by Donald Miller’s organization in the StoryBrand messaging framework. Trained to help businesses clarify their message so customers actually listen, which is where every system we build starts.
Small Business Flight Plan Certified Coach
Certified in Donald Miller’s business coaching framework. Trained to help owners understand and optimize the six areas that drive a business: leadership, marketing, sales, products, operations, and cash flow.
Home Services Marketing
Hands-on experience building and running marketing systems for home service businesses: paid ads, local search, Google Business Profile, SEO, and email. That includes twelve months of consistent SEO that tripled a home-service client’s organic traffic and grew organic’s share of it from 40% to 60%.
Why home services?
We chose home service businesses because the fundamentals work here, and because the people who run these companies deserve better than what most marketing agencies deliver.
You build real things
Home service businesses solve real problems for real people. You fix what’s broken, install what’s needed, and keep homes running. That deserves marketing that’s just as real, not gimmicks and empty promises.
You’re competing against franchises
The big franchises have marketing departments and national ad budgets. Independent operators need a system that levels the playing field: marketing built around your business, on assets you own, that compounds instead of renting leads.
Your growth is predictable
Home service businesses grow in predictable ways: more calls answered, more reviews, more of the searches in your service area finding you first. The fundamentals work here better than almost any other industry. We’ve seen it.
Ready for a phone that rings?
A quick call with Brad: your business, your market, and the qualified-call number we’d put in writing.
Schedule a callYou leave with the number, whether or not we work together.