Email: Turning Past Customers Into Repeat Jobs
An Add-On for Current Kodiak Clients
Your past customers are the cheapest revenue you have. They already know you, already trust you, and already need you again eventually. Once your Kodiak ads system is running and booking jobs, email is how we work that list: seasonal reminders, maintenance follow-ups, reactivation campaigns, and review and referral asks.
Already a Kodiak client? Ask Brad about adding this on. Not a client yet? Email works on a list your ads system builds first. See our plans.
The Mechanism
Most home service businesses never contact a past customer again.
A homeowner who called you for a repair last year is a better lead than a stranger who’s never heard of you. They’ve already vetted you and already know the work is good. But once the invoice is paid, most businesses move on to the next call and never follow up again. Email is how you stay in front of that list: seasonal timing for the next tune-up, a reminder when a system is due for service, a nudge to leave a review, an ask for a referral.
You’re a Good Fit If:
- You’re already running the Kodiak ads system and have a list of past customers
- You want seasonal reminders and reactivation sends going out without managing them yourself
- You want more reviews and referrals coming from people who already trust you
- You’re willing to give us a little input on how your service actually cycles through the year
Not a Match If:
- You’re not yet a Kodiak client, since this runs on a list your ads system builds first
- You want generic promotional blasts with no strategy behind them
- You don’t have a customer list to work from yet
What You Get
Reactivation Strategy
Who to reach out to first, and with what. We map your list against your service cycle and prioritize the customers most likely to book again soon.
Seasonal & Maintenance Reminders
Sends timed to when your customers actually need you again, ahead of the season that drives their next service call, not on a generic calendar.
List Segmentation
Grouped by service history and last job date, so a customer due for a tune-up and a customer who just booked don’t get the same email.
Review & Referral Requests
Asked at the right moment, from the people most likely to say yes because the work already went well.
Template Design
Clean, on-brand emails that look right on a phone and represent your business the way your ads already do.
Performance Tracking
Opens, clicks, and booked jobs. You see what’s working and we adjust the sends that aren’t.
Current client? Ask Brad. Not yet a client? See our plans.
Our Approach
How We Execute
01
List & Service Review
We look at the customer list your ads system has already built and map it against your service cycle: who’s due for maintenance, who’s due for a seasonal reminder, who hasn’t heard from you in too long.
02
Build the Sequences
We write and design the reactivation campaigns, seasonal reminders, and review and referral asks, set up once and running on their own schedule.
03
Send & Adjust
We manage the ongoing sends, track what’s opening and booking, and adjust the ones that aren’t. It runs without you managing it.
What It Adds to Your System
Past Jobs Turn Into Next Jobs
Customers who already hired you get a reminder before the next season hits, instead of calling a competitor because you’d gone quiet.
More Reviews, More Referrals
The ask lands with people who already had a good experience with you, timed right after the job instead of never asked at all.
Cheaper Revenue
Re-engaging someone who already knows you costs less than winning a stranger’s attention on Google or Meta. It’s the compounding layer on top of the ads that got you the list in the first place.
Common Questions
Do I need to already be a Kodiak client for this?
Yes. This is an add-on for current clients, not a standalone service. Email works on a list of past customers, and the ads system is what builds that list. If you’re not yet a client, start with a plan and this becomes an option later.
How often should we send emails?
It depends on your trade and how often a customer actually needs you again. We build the cadence around your service cycle instead of a fixed weekly or monthly schedule.
We’ve sent emails before but stopped. Can we restart?
Yes. We’ll look at what you have, clean it up, and get it running properly instead of starting over from nothing.
Ready for a phone that rings?
A quick call with Brad: your business, your market, and the qualified-call number we’d put in writing.
You leave with the number, whether or not we work together.