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Why Most Home Service Marketing Fails (And the Pattern Underneath It)
You’ve spent real money on marketing. An agency retainer, Google Ads, maybe an Angi account that still runs on autopilot because you’re not sure what…
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Marketing Agency Red Flags for Home Service Businesses
You have two agency proposals in front of you. Both promise more leads. Both describe campaigns, reporting and a plan for your service area. Yet…
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What Should a Home Service Business Spend on Marketing?
If you’ve Googled “marketing budget for small business” lately, you’ve already seen the same answer ten different ways. The SBA recommends 7 to 8% of…
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Why the Best Home Service Companies Are Leaving Lead Gen Platforms
Search “alternatives to Angi” and here’s what the internet gives you: a list of other platforms. Thumbtack. HomeAdvisor. Houzz. Yelp. Nextdoor. Porch. BuildZoom. Every result…
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How to Build a Home Service Lead Generation Pipeline You Own
You’re paying for marketing, and the phone rings. Yet when you look at the schedule, you can’t say which calls came from that spend or…
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The Real Cost of Angi Leads vs. Owned Marketing
You’ve seen the per-lead price tag. Fifteen to eighty-five dollars, sometimes more. That’s the number Angi puts in front of you. It’s also not the…
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Why Your Home Service Website Isn’t Generating Leads
Your website is up. It looks fine, maybe even better than it looked two years ago when you paid someone to redesign it. You’ve spent…
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How Long Does SEO Take for a Home Service Business?
You’re thinking about investing in SEO. You’ve Googled “how long does SEO take,” and you got the same answer from ten different sites, Forbes, Ahrefs,…
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How to Rank in the Google Map Pack as a Home Service Business
You pull up Google and search for the service you offer in a city you cover. The Map Pack loads at the top of the…
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Electrician Marketing: Standing Out When Homeowners Can’t Tell the Difference
If you run an electrical contracting business, this is for you. Not if you’re studying to become an electrician, not if you’re an apprentice looking…
