Blog
Strategy-first marketing insights for home service businesses.
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HomeAdvisor and Thumbtack Leads: What They Actually Cost (and What That Means at $1.5M+)
Another notification. Another charge posted to the account. And when you call the lead back, it either doesn’t answer or…
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Storm Season: Out-Competing the Out-of-Town Crews in Your Own Backyard
A storm rolls through your market and within 48 hours, the storm chasers have arrived. Trucks with out-of-state plates, already…
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Google Local Services Ads Cost: What You Pay For and Where It Fits
You open your Local Services Ads account and see a charge for a call that never became a job. Or…
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The Mid-Year Marketing Audit: What to Measure in July (and What to Ignore)
Your calendar is full right now. Revenue is up from the slow months. The phone’s ringing, the crews are booked,…
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How to Read Your Google Ads Report Without an Agency Translating
The monthly report arrives. Impressions up 22%. Click-through rate improved. Conversions increased. Quality Score has a green arrow next to…
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Electrician Advertising: Why Your Ads Look Like Everyone Else’s (and What Homeowners Actually Compare)
Pull up five electrical contractor ads on Google right now. Read them side by side. You’ll see something like: “Electrical…
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The Peak-Season Marketing Paradox: Booked Solid Is the Most Dangerous Time to Go Quiet
Your install calendar is full through mid-August. Your techs are working Saturdays. You’re fielding more calls than you can take,…
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The Plumbing Review Velocity Problem: Why Your Reviews Need to Compound Faster Than the Plumber Down the Road’s
The question most plumbing business owners ask is: “How many Google reviews do we have?” That’s the wrong question. The…
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When to Fire Your Marketing Agency (and When You’re the Problem)
Something feels off. Maybe the reporting stopped telling you anything useful. Maybe you’re following up on emails that used to…
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The Three Marketing Conversations Every Owner Should Have (and Most Never Do)
Somewhere around $1M to $2M in revenue, most home service businesses arrive at the same place: a marketing spend that…