Blog
Strategy-first marketing insights for home service businesses.
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SEO Audit
A comprehensive analysis of a website’s SEO performance.
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Programmatic Advertising
Automated buying and selling of ad inventory in real-time.
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Dynamic Search Ads
Ads that are automatically generated based on the content of a website.
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Technical SEO
Ensuring a website is technically sound and accessible to search engines.
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Custom Audiences
Targeting options that allow advertisers to reach specific groups of users based on their own data.
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Voice Search Optimization
Optimizing a website for voice-based search queries.
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Cross-Device Conversions
Conversions that happen across multiple devices (e.g., a user sees an ad on their phone and converts on their laptop).
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Cost-Per-Thousand-Impressions (CPM)
The cost of 1,000 ad impressions.
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Cost Per Acquisition (CPA)
The cost of acquiring a new customer through advertising.
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Action Plan
A detailed plan outlining the steps needed to achieve a specific goal.
