Blog

Strategy-first marketing insights for home service businesses.

  • SEO Audit

    A comprehensive analysis of a website’s SEO performance.

  • Programmatic Advertising

    Automated buying and selling of ad inventory in real-time.

  • Dynamic Search Ads

    Ads that are automatically generated based on the content of a website.

  • Technical SEO

    Ensuring a website is technically sound and accessible to search engines.

  • Custom Audiences

    Targeting options that allow advertisers to reach specific groups of users based on their own data.

  • Voice Search Optimization

    Optimizing a website for voice-based search queries.

  • Cross-Device Conversions

    Conversions that happen across multiple devices (e.g., a user sees an ad on their phone and converts on their laptop).

  • Cost-Per-Thousand-Impressions (CPM)

    The cost of 1,000 ad impressions.

  • Cost Per Acquisition (CPA)

    The cost of acquiring a new customer through advertising.

  • Action Plan

    A detailed plan outlining the steps needed to achieve a specific goal.