Blog

Strategy-first marketing insights for home service businesses.

  • Ad Group

    A set of related keywords and ads within a campaign.

  • Values Clarification

    The process of identifying and prioritizing one’s core values.

  • Ad Placement

    Where an ad appears on a platform or network.

  • User-Generated Content (UGC)

    Content created by users of a product or service and shared on social media.

  • Social Media Strategy

    A plan for how to use social media to achieve business goals.

  • Ad Relevance

    How closely an ad matches the user’s search query or interests.

  • Social Media ROI

    The return on investment from social media activities.

  • Attribution Modeling

    Determining how credit for conversions is assigned to different touchpoints in the customer journey.

  • Vision Statement

    A statement that describes the desired future state of a business or individual.

  • Audience Targeting

    Showing ads to specific groups of people based on demographics, interests, and behaviors.