Additional information added to ads.

Showing ads to specific groups of people.

The webpage users reach after clicking an ad.

Terms that prevent ads from showing on irrelevant searches.

Showing ads to people who previously interacted with your business.

A platform that connects advertisers with websites that display ads.

Setting specific times for ads to run.

The amount of money allocated to an ad campaign.

Limiting the number of times an ad is shown to the same person.

Identifying relevant keywords to target in ad campaigns.