Strategy + Execution.
Built to Grow.
Built for home service businesses. We start with your messaging foundation — StoryBrand BrandScript, audience research, marketing strategy. Then we execute: SEO, Paid Ads, and Email, consistently, month after month.
30 minutes. No pitch. Just an honest conversation about fit.
Why Marketing Hasn’t Worked Before
The Starts and Stops
“I know we should be doing this… but it’s not getting done.”
Marketing happens in bursts. You launch something, get busy running crews and handling calls, and three months later realize nothing’s been touched. The fundamentals — SEO, email, consistent content — require ongoing work. Sporadic effort doesn’t compound.
The Overwhelm
“I’ve tried different things. Nothing sticks.”
Every month there’s a new tactic to try. Paid leads. Boosted posts. A local SEO guy. You’ve invested time and money into different lead sources, but none of them produced real, growing business — they produced activity. The options are overwhelming and the leads dry up the second you stop paying.
The Doubt
“I’m starting to wonder if marketing even works for a company like mine.”
You’re great at running a home service business — so why can’t you seem to get marketing right? The franchise competitors seem to have it figured out. You’ve started to wonder if maybe independent operators are just at a disadvantage.
If you’ve been through this cycle before, you might be wondering if marketing even works for home service companies like yours.
It does.
The problem isn’t marketing. It’s that no one built the strategy first. The home service companies that win online start with a clear message and a real plan — then execute consistently until it compounds.
How the Growth Engine Works
Most home service marketing companies skip the strategy and jump straight to tactics. We start with your message — then execute on it.
Front-Loaded Months 1–2
Clarify Your Message
Using the StoryBrand framework, we rebuild your messaging from the ground up — while execution is already running in parallel. We research your market, your competitors, and your keywords to build a strategy that sharpens every channel as it locks in.
- StoryBrand BrandScript (Certified Guide)
- Audience & competitor research
- Marketing strategy blueprint
- Collateral buildout (website copy, sales copy, brand assets)
Sometimes the obstacle isn’t marketing — it’s something deeper in the business. We’re certified Small Business Flight Plan coaches, so we can diagnose that too.
From Day One
Execute the Fundamentals
Execution starts immediately — SEO, ads, email, social — because your competitors aren’t waiting. We determine the right cadence and frequency for your market, then execute consistently. As the messaging work locks in during months 1–2, every channel gets sharper.
- SEO content tailored to your market
- Paid ad management (Google, LSA, Meta)
- Email marketing (sequences + campaigns)
- Branded social media
No starts and stops. Just disciplined execution that builds on itself, month after month.
Months 3+
Grow and Compound
The foundation is built. The content library is growing. Now results start compounding — every blog post, every email, every optimized campaign adds to the momentum.
- SEO compounds — every post keeps working
- Strategy adapts as your business matures
- Channels scale as results prove out
- Marketing runs while you run your business
Most clients stay because the results are compounding. Stopping would mean giving up everything we’ve built together.
Three Channels That Compound
We focus on the marketing fundamentals that have proven to work for decades — and will continue working regardless of what platform is popular this month.
SEO
“Be findable when people search for what you do.”
When someone in your market searches for what you offer, you should appear. Not on page 3. Not buried under paid ads. In the organic results that people actually trust and click.
- On-Page SEO
- Off-Page SEO (Link Building)
- Technical SEO
- Local SEO
- GEO (Generative Engine Optimization)
PPC Advertising
“Be present when people are ready to buy.”
SEO compounds over time. But sometimes you can’t wait. When someone is actively searching with intent to purchase — right now — PPC puts you in front of them immediately. It’s the accelerator while SEO builds momentum.
- Google Ads (Search & Display)
- Local Service Ads (LSA)
- Meta Ads (Facebook & Instagram)
- Campaign Architecture & Budget Optimization
- Landing Page CRO & ROAS Tracking
Email Marketing
“Stay connected to people who already know you.”
Social media followers? The platform owns those. Your email list is yours. And email keeps you connected to people who’ve already raised their hand — the warmest audience you have.
- Campaign Strategy
- Automation Sequences
- List Segmentation
- Deliverability Optimization
- A/B Testing
What the Growth Engine Looks Like
Beyond the tactics, here’s what a Growth Engine partnership actually means.
Consistent Execution That Compounds
Marketing works when it’s consistent, not bursts of activity followed by silence. We do the steady, disciplined work that builds on itself month after month.
A Strategy That Grows With You
Your business in Year 1 isn’t your business in Year 3. We evolve the strategy as your business matures — adding channels when it makes sense and scaling what works.
A Partner You Can Rely On
We’re not a vendor you manage. We’re a partner who shows up. You shouldn’t have to wonder what’s happening with your marketing or chase people down for answers.
Honesty Over Hype
We’ll tell you what we actually think — even when it’s not what you want to hear. If a channel doesn’t make sense for your business, we won’t push it.
Who You Become
“You become the owner who doesn’t have to think about marketing. The phone rings, the schedule fills, and when someone asks how you keep growing, you say: ‘I don’t do everything. I have good partners.’ Marketing runs in the background. Leads come in predictably. You focus on running your crews and serving your customers.”
Investment
We don’t hide pricing until you’re on a sales call. Here’s the reality of what working with us looks like.
The Growth Engine
12-month commitment. Strategy + execution.
Service Fee — Starting At
$4,500/month
Recommended Ad Spend
$3,000/month
Clarify Your Message (Front-Loaded Months 1–2)
- StoryBrand BrandScript
- Audience & competitor research
- Marketing strategy blueprint
- Collateral buildout
Execute the Fundamentals (From Day One)
- SEO content tailored to your market
- Paid ad management (Google, LSA, Meta)
- Email marketing & automations
- Branded social media
Service fee: $4,500/month is the starting investment. Growth Engine scales with scope — multi-location operations and larger home service businesses invest more for expanded scope.
Ad spend: We recommend starting at $3,000/month. This goes directly to Google and Meta — not to us. Scales with results over time.
After 12 months: Annual re-evaluation of scope and pricing based on results. Most clients re-sign because the momentum is real — SEO is compounding, email automations are running, and ad efficiency is optimized.
Already have a marketing team handling execution? We offer strategy-only engagements — Foundation Build and Strategy Sprint — starting at $3,500.
✓ You’re a good fit if:
- Your home service business does $1M+ in annual revenue
- You’re the decision-maker who can say yes without committee approval
- You’re ready to commit to a 12-month marketing partnership
- You can invest $7,500/month or more ($4,500+ service + $3,000+ ad spend)
✗ You’re NOT a good fit if:
- You need marketing to save a struggling company
- Revenue is under $1M (the investment would be too high a percentage)
- You expect results in 2 weeks
- You want to try it for a month and see
Already Have a Marketing Team?
If you have people handling execution and just need messaging clarity and strategic direction, our Foundation Build and Strategy Sprint give your team the foundation to execute on. Everything carries into the Growth Engine if you need execution support later.
Ready to Build Something Real?
Let’s talk about where you are, where you want to be, and whether we’re the right fit to help.
30 minutes. No pitch. Just an honest conversation about fit.