Blog
Strategy-first marketing insights for home service businesses.
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CAN-SPAM Act
A law that sets rules for commercial email.
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Email Automation
Using software to send emails automatically.
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Email Deliverability
The ability to get emails into inboxes.
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Sender Reputation
A score that impacts email deliverability.
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Email Subject Line
The first text recipients see in their inbox.
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Email Service Providers (ESPs)
A company that provides email marketing services.
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Email List Growth
Strategies for increasing the size of an email list.
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Email Open Rates
The percentage of emails that are opened by recipients.
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Emails Spam Complaint Rate
The percentage of recipients who mark an email as spam.
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Email Unsubscribe Rate
The percentage of recipients who unsubscribe from an email list.
