A formula that determines which content appears in feeds.

A measure of interactions (likes, comments, shares) on posts.

A word or phrase preceded by ‘#’ to categorize content.

The number of times a post is displayed.

Partnering with influencers to promote products or services.

The number of users who see a post without paid promotion.

Monitoring brand mentions and conversations online.

Short-lived content available on platforms like Instagram and Facebook.

Content created by users featuring a brand.

Content that spreads rapidly across social media.