Blog

Strategy-first marketing insights for home service businesses.

  • Search Engine Algorithms

    A set of rules used by search engines to rank web pages.

  • Backlinks

    A link from one website to another, important for SEO ranking.

  • Canonical URLs

    The preferred version of a webpage to avoid duplicate content issues.

  • Crawlability

    The ability of search engines to access and index web content.

  • Domain Authority (DA)

    A metric predicting a website’s ranking strength.

  • Featured Snippets

    A highlighted search result displayed at the top of Google.

  • Website Indexing

    The process where search engines store and organize web pages.

  • Keyword Density

    The number of times a keyword appears on a page.

  • Meta Descriptions

    A brief summary of a webpage shown in search results.

  • SERP – Search Engine Results Pages

    The page displaying search engine results.