Determines the position of a paid ad on search engines.

The method used to determine ad spend in auctions.

The percentage of users who click on an ad.

The percentage of users who take a desired action.

The amount paid for each click on an ad.

Visual ads appearing on websites, apps, or social media.

Showing ads based on a user’s location.

A group similar to existing customers targeted for ads.

A metric determining ad relevance and ranking.

Targeting users who have previously visited a website.